OVER 10 YEARS IN ACCOUNTING

Hey there, I’m Danielle Martin, but you can call me Dani. With over a decade of experience in the accounting world, I’ve worn many hats – from private industry to CPA firms, and even corporate accounting for the restaurant industry - Managing the financial intricacies of over 210 restaurant locations. My experience has honed my skills in payroll tax, sales tax, and accounting data management across diverse industries.

My journey in accounting goes beyond numbers; it delves into the realm of emotions tied to money and I ran away from that aspect of accounting services until I launched my own business. In 2023, I had an epiphany: understanding and addressing people's emotional relationship with money is crucial for business growth. Thus, at Robins Accounting, I’ve divided my focus into two vital areas:

- Easing the burden of bookkeeping tasks

- Empowering business owners to navigate their finances confidently

I believe there’s a profound language barrier between business owners and their financial data. My mission is to bridge that gap, serving as a translator until they speak the language of their business fluently. Each human behind the business owner hat is very unique, with a lifetime of knowledge, experiences, and learning style that makes them the dedicated expert in their business and should be respected as such!

Forcing all of the unique people of the world to conform to a system or software that doesn't "fit" them creates frustration. I want to help business owners speak the same language as their money and build habits that fit them to build the best accounting practices.

At the core of my approach is a deep passion for working with business owners on their money mindset. There’s no judgment here – only a safe space to ask questions and learn. After all, not knowing is okay; it’s the unasked questions that hold us back. I’ve witnessed firsthand how our mindset around money shapes our financial success, and I’m dedicated to guiding you on this transformative journey.

So, if you’re ready to untangle the complexities of your finances and unlock your business’s true potential, let’s connect. Together, we’ll redefine your relationship with money and pave the way for lasting prosperity.